By Zach Ingallina
As a Nonprofit, budget constraints are a constant hindrance. Fortunately Google for Nonprofits tries to remove those hindrances by offering their Basic package of G Suite to Nonprofits. One limitation worth mentioning up front is that this service is only available to 501c3’s. If you are a c4 or c6, sorry to say, you will have to pay. That being said, there are some great benefits of using their service.
Video – No doubt in today’s world video is becoming a requirement to engage with your audience. Google allows you, among other things, to use Youtube to take donations, and have access to their YouTube Spaces. (YouTube Spaces are venues around the globe that are for creators to utilize for creating new content). Just having access to YouTube for video storage is huge, it takes the burden off of your own computer or costly cloud storage for storing large files.
Ad Grants – Google also allows 501c3’s to utilize their AdWords services. If you aren’t familiar with AdWords, it is how Google handles its online advertising (those ads you see on the side an top of the page when you do a google search). Once you sign up and are approved, you are given a $10,000 per month grant towards advertising. It is on a “use it or lose it” basis, so be sure to properly setup your keywords. It does take some time invested in setting it up and understanding the process. But usually once you have it setup, it takes minimal maintenance on a weekly or monthly basis.
Designated Email - You also can get a custom email address for free. So instead of your email ending in @gmail.com, it would end with @yournamehere.org. This is a small but important factor in establishing your credibility as a Nonprofit. You want to make sure your brand is being presented in a professional manner, especially if you are asking for donations.
These are just a few of the highlights of Google’s Nonprofit program, there are many more resources they offer that can be found here https://www.google.com/nonprofits. They also have a large learning section that shows you step by step how to get started. Additionally, we here at SOS can also help you make the most of their services. Get in touch with us and let us know how we can help!